What is the US Market for Jewelry? [2024] 💍

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Did you know that the US jewelry market is shining brighter than ever? With innovative designs, growing disposable income, and a trend towards online shopping, the US jewelry market is estimated to reach a value of USD 75.75 billion by 2024, with a projected growth rate of 4.1% from 2024 to 2030. In this article, we’ll delve into the US market for jewelry, exploring its size, trends, key players, and more. So, grab your magnifying glass and let’s uncover the glittering world of jewelry in the US!

Table of Contents

Quick Answer

The US jewelry market is estimated to reach a value of USD 75.75 billion by 2024, with a projected growth rate of 4.1% from 2024 to 2030. This growth is driven by innovative jewelry designs, growing disposable income, and the increasing trend of buying fine jewelry online. Rings are the most popular jewelry item, accounting for 42.95% of revenue share in 2023. Diamond jewelry is the material of choice, representing 62.86% of revenue share in 2023. The market is dominated by key players such as Tiffany & Co, Signet Jewelers, Vrai & Oro, LLC, Aether Diamonds, Brilliant Earth, LLC, and HSternare.

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Quick Tips and Facts

Before we dive deeper into the US jewelry market, here are some quick tips and interesting facts to pique your interest:

✅ The US jewelry market is expected to grow at a CAGR of 4.1% from 2024 to 2030.
✅ Rings are the most popular jewelry item, accounting for 42.95% of revenue share in 2023.
✅ Diamond jewelry is the material of choice, representing 62.86% of revenue share in 2023.
✅ Online sales of fine jewelry are on the rise, driven by convenience and a wider selection.
✅ Women dominate the jewelry market, accounting for 72% of the market share in 2023.
✅ Men’s jewelry demand is expected to grow at a CAGR of 5%.

Now that we have a glimpse of the glittering world of jewelry in the US, let’s explore its background and history.

Background: A Sparkling History

woman wearing mesh surplice top

Jewelry has been a part of human culture for thousands of years, with ancient civilizations adorning themselves with precious metals and gemstones. In the US, jewelry has played a significant role in personal adornment, self-expression, and cultural traditions.

From Native American tribes crafting intricate beadwork to the opulent jewelry of the Gilded Age, the US has a rich history of jewelry craftsmanship. Over time, jewelry styles and trends have evolved, reflecting the changing tastes and preferences of consumers.

Today, the US jewelry market is a vibrant and diverse industry, offering a wide range of styles, materials, and price points. Let’s delve into the current state of the US jewelry market and explore its size, trends, and characteristics.

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The US jewelry market is a shining star in the global jewelry industry. In 2023, it accounted for 20.76% of the global market, with an estimated value of USD 73.32 billion. By 2024, the market is projected to reach USD 75.75 billion, with a growth rate of 4.1% from 2024 to 2030.

One of the key drivers of the US jewelry market’s growth is the focus on innovative jewelry designs. Consumers are seeking unique and personalized pieces that reflect their individuality. From custom-engraved rings to gemstone-embellished necklaces, jewelry designers are pushing the boundaries of creativity to meet these demands.

Another factor contributing to the growth of the US jewelry market is the increase in disposable income. As consumers have more spending power, they are more inclined to invest in high-quality jewelry pieces. This trend is particularly evident in the luxury jewelry segment, where sustainability has also become a significant factor. Consumers are seeking ethically sourced and environmentally friendly jewelry options, driving the demand for sustainable luxury jewelry.

The rise of online shopping has also had a significant impact on the US jewelry market. Consumers are increasingly turning to online platforms to browse and purchase fine jewelry. The convenience, wider selection, and competitive pricing offered by online retailers have made it an attractive option for jewelry shoppers. However, offline distribution channels still dominate the market, accounting for 84% of sales in 2023.

Now that we have a broader understanding of the US jewelry market, let’s explore the different types of jewelry and materials that are popular among consumers.

Product Insights: Rings, Earrings, and More

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When it comes to jewelry, there is a wide variety of products to choose from. Let’s take a closer look at some of the most popular jewelry items in the US market:

Rings

Rings are the crown jewel of the US jewelry market, accounting for 42.95% of revenue share in 2023. From engagement rings to fashion rings, they are a symbol of love, commitment, and personal style. Consumers are increasingly personalizing their ring designs with gemstones, engraving, and unique settings.

Earrings

Earrings are another beloved jewelry item, adorning the ears and framing the face. They come in various styles, including studs, hoops, and dangle earrings. In 2023, earrings accounted for a significant portion of the market, with a projected growth rate of 4.2%.

Necklaces and Pendants

Necklaces and pendants are versatile pieces that can be worn alone or layered for a trendy look. They come in a range of styles, from delicate chains to statement-making pendants. Consumers are drawn to necklaces and pendants that reflect their personality and can be customized with initials, birthstones, or meaningful symbols.

Bracelets

Bracelets add a touch of elegance and sparkle to the wrist. From classic tennis bracelets to trendy charm bracelets, there is a style to suit every taste. Consumers are gravitating towards bracelets that can be stacked and layered for a fashionable and personalized look.

Other Jewelry Items

In addition to rings, earrings, necklaces, and bracelets, there are many other types of jewelry that capture the hearts of consumers. These include anklets, brooches, cufflinks, and more. The US jewelry market offers a diverse range of options to cater to every individual’s style and preferences.

Now that we’ve explored the different types of jewelry, let’s dive into the materials that make these pieces shine.

Material Insights: Diamonds, Gold, and Beyond

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The choice of material plays a crucial role in the design and value of jewelry. Let’s take a closer look at the materials that dominate the US jewelry market:

Diamond Jewelry

Diamonds are a girl’s best friend, and they certainly hold a special place in the US jewelry market. In 2023, diamond jewelry accounted for a significant revenue share of 62.86%. From engagement rings to diamond-studded earrings, consumers are captivated by the brilliance and timeless beauty of diamonds.

Gold Jewelry

Gold has been a coveted material for jewelry throughout history, and it continues to be a popular choice in the US market. In 2023, gold jewelry accounted for a substantial revenue share and is projected to grow at a CAGR of 3.9%. Consumers appreciate the durability, versatility, and classic appeal of gold jewelry.

Other Materials

While diamonds and gold dominate the market, there is also a growing demand for jewelry made from alternative materials. This includes gemstones like sapphires, emeralds, and rubies, as well as materials like silver, platinum, and stainless steel. Consumers are seeking unique and unconventional pieces that reflect their individuality.

Now that we’ve explored the materials used in jewelry, let’s shift our focus to the distribution channels through which consumers can access these sparkling treasures.

Distribution Channel Insights: Online vs. Offline

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The US jewelry market offers consumers a variety of distribution channels to choose from. Let’s explore the two main channels: online and offline.

Offline Distribution Channels

Offline distribution channels, such as brick-and-mortar stores and jewelry boutiques, have long been the traditional way of purchasing jewelry. In 2023, offline sales accounted for 84% of the market share. Consumers appreciate the opportunity to see and try on jewelry in person, as well as receive personalized assistance from knowledgeable sales associates.

Online Distribution Channels

In recent years, online sales of fine jewelry have been on the rise. Consumers are drawn to the convenience, wider selection, and competitive pricing offered by online retailers. Online platforms provide detailed product information, high-resolution images, and customer reviews, allowing consumers to make informed purchasing decisions from the comfort of their own homes.

The trend of buying jewelry online is expected to continue growing, driven by advancements in technology and the increasing trust consumers have in online transactions. However, offline distribution channels still hold a significant share of the market, as some consumers prefer the tactile experience of shopping in-store.

Now that we’ve explored the distribution channels, let’s take a closer look at the end-users of jewelry in the US.

End-use Insights: Women, Men, and Jewelry

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Jewelry is a form of self-expression and personal adornment for people of all genders. Let’s explore the end-users of jewelry in the US market:

Women

Women have long been the primary consumers of jewelry, and they continue to dominate the market. In 2023, women accounted for 72% of the market share. From engagement rings to statement necklaces, women appreciate the beauty and emotional significance of jewelry.

Men

While women may be the primary consumers, men’s jewelry demand is on the rise. In 2023, men’s jewelry accounted for a significant portion of the market, and it is projected to grow at a CAGR of 5%. Men are embracing jewelry as a form of self-expression, with options ranging from classic watches to bold bracelets.

Now that we’ve explored the end-users of jewelry, let’s shine a spotlight on the key players in the US jewelry market.

Key Players in the US Jewelry Market

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The US jewelry market is home to several key players who have made a significant impact on the industry. Let’s take a closer look at some of these influential companies:

  • Tiffany & Co: Known for its iconic blue boxes and timeless designs, Tiffany & Co is a leading luxury jewelry brand.
  • Signet Jewelers: With brands like Kay Jewelers and Zales, Signet Jewelers is one of the largest specialty jewelry retailers in the US.
  • Vrai & Oro, LLC: Vrai & Oro is a direct-to-consumer fine jewelry brand that focuses on sustainability and transparency.
  • Aether Diamonds: Aether Diamonds is a lab-grown diamond company that offers ethically sourced and environmentally friendly alternatives to mined diamonds.
  • Brilliant Earth, LLC: Brilliant Earth is a jewelry company that specializes in ethically sourced and conflict-free diamonds and gemstones.
  • HSternare: HSternare is a Brazilian jewelry brand known for its innovative designs and high-quality craftsmanship.

These key players, along with many others, contribute to the vibrant and competitive landscape of the US jewelry market.

Recent Developments in the US Jewelry Market

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The US jewelry market is constantly evolving, with new trends and developments shaping the industry. Here are some recent developments that have made waves in the market:

  • Vrai & Oro, LLC launched a brides fine jewelry collection in January 2023, catering to couples looking for ethically sourced and beautifully designed wedding jewelry.
  • Tiffany & Co. collaborated with Beyoncé for a new campaign in September 2022, combining the star power of Beyoncé with the timeless elegance of Tiffany & Co.

These recent developments highlight the industry’s commitment to innovation, sustainability, and collaboration.

FAQ

person holding pencil near laptop computer

What is the market demand for jewelry?

The market demand for jewelry in the US is significant, driven by consumers’ desire for self-expression, personal adornment, and emotional significance. Jewelry holds a special place in people’s hearts and is often associated with special occasions, celebrations, and milestones.

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How big is the jewelry market?

The US jewelry market is estimated to reach a value of USD 75.75 billion by 2024, with a projected growth rate of 4.1% from 2024 to 2030. This growth is fueled by innovative designs, growing disposable income, and the increasing trend of buying fine jewelry online.

Read more about “Swarovski Competitors Analysis …”

Who buys the most jewelry in America?

Women are the primary consumers of jewelry in America, accounting for 72% of the market share in 2023. However, men’s jewelry demand is on the rise, with a projected growth rate of 5%.

Read more about “What is the Largest Jewelry Store in America? …”

Rings are the most popular jewelry item in the USA, accounting for 42.95% of revenue share in 2023. From engagement rings to fashion rings, they are a symbol of love, commitment, and personal style.

If you have any more questions about the US jewelry market, feel free to reach out to us!

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Conclusion

group of people on day market

The US jewelry market is a sparkling gem in the global jewelry industry. With a projected value of USD 75.75 billion by 2024 and a growth rate of 4.1% from 2024 to 2030, the market is driven by innovative designs, growing disposable income, and the increasing trend of buying fine jewelry online. Rings, earrings, necklaces, and bracelets are among the most popular jewelry items, with diamonds and gold being the materials of choice. The market is dominated by key players such as Tiffany & Co, Signet Jewelers, Vrai & Oro, LLC, Aether Diamonds, Brilliant Earth, LLC, and HSternare.

So, whether you’re looking to add a touch of sparkle to your life or seeking the perfect gift for a loved one, the US jewelry market offers a dazzling array of options to suit every style and budget. Adorn yourself with the beauty and elegance of jewelry, and let your inner sparkle shine!

Review Team
Review Team

The Popular Brands Review Team is a collective of seasoned professionals boasting an extensive and varied portfolio in the field of product evaluation. Composed of experts with specialties across a myriad of industries, the team’s collective experience spans across numerous decades, allowing them a unique depth and breadth of understanding when it comes to reviewing different brands and products.

Leaders in their respective fields, the team's expertise ranges from technology and electronics to fashion, luxury goods, outdoor and sports equipment, and even food and beverages. Their years of dedication and acute understanding of their sectors have given them an uncanny ability to discern the most subtle nuances of product design, functionality, and overall quality.

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